I invent ways to make complex or difficult things interesting and valuable for people.
Publishing, health tech, waste, finance, pensions, biotechnology, cooperatives, construction, energy and international development. But sometimes also tiles, pet food and furniture.
The things we make almost always involve technology, interactivity, content, ads, paradoxical ideas and value propositions.
All this can be held together by an editorial system centered on themes and topics that people are actually interested in.
Strategy is not a plan. It's the art of creating power, of building useful new habits and sustaining them with a conviction. With a point of view that inspires and unites - regardless of the situation.
Ultimately I care about perception and behaviour change. It's fascinating to see disinterest and rejection turn into enthusiasm and action.